Butterfly Valley
Concept · Art Direction · Motion graphics · Logo design · Web Design
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Concept
The original work uses butterflies as symbols of fragility, transformation and the transient nature of life. I expanded that theme into a visual world built around metamorphosis — where flowers, faces, butterflies, roots and death continuously transform into one another.
Brief
Sommerfugledalen is a fictional musical based on Inger Christensen's poetry collection of the same name. The project called for a cohesive promotional identity across branding, motion and web.
Visual Universe
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Motion system
Morphing became the core motion principle. Objects continuously transform into one another, reflecting the poem's cyclical relationship between life, death and renewal.
Logo design
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Website design
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